February 13, 2006
Visa claims contactless to be a big success

Contactless cards, as the name suggests do not need to be swiped making the transaction faster and more convenient. Visa had launched this card recently and according to the company, contactless cards seem to be doing very well. Visa claimed that the number of merchants accepting contactless cards has grown to 20,000. Some of the brands that accept the card include leading names like McDonald's, AMC Theatres(R), CVS/pharmacy and Meijer.

Visa claimed that it has issued over four million contactless cards worldwide. Through its sustained efforts, Visa plans to capture a $1.2 trillion market opportunity worldwide.



January 8, 2006
Visa Has Launched A New Logo

This week Visa USA, displayed the new logo that they will be using for the first time in 30 years.

The old blue, white, and gold logo has gotten a facelift to better reflect the changes Visa has made over the years. According to Visa, they wanted a new logo that “better reflected the range of electronic payment products provided by Visa”.

The new Visa logo has already been released in other parts of the world, and will offer many new security enhancements such as moving the dove hologram to the back of the card and embedded into the magnetic strip. Another feature of the new card is that it will show the 3 digit security code in its own panel.

Visa has a total of 488 million cards issued worldwide.