The new contactless card being promoted by Visa, Master, Amex and Discover seems to be making good headway. A large number of merchants have already installed special card readers for contactless cards. These include AT&T Park, 7-Eleven, Walgreens, McDonald's, and cinema theaters like AMC, Loews, Regal and Cinemark.
It is being touted that contactless cards may offer more security because the card does not need to be physically handed over to anyone to be swiped. New shapes and methods being tested have made it possible for the card to be embedded in cellular phones or even key chains. The technology permits the customer to hold his card just above a radiofrequency reader and the transaction gets completed. An average transaction time is less than fifteen seconds adding to time-efficiency as well.
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