Most credit card payments made online can technically be reversed by a customer via the card issuing bank. Fraudsters take advantage of this and request reversal of their payment after the product has been delivered. This leads to huge losses for online merchants. According to a report, the level of such fraud is nearly 18 cents to 24 cents for every $100 worth of Internet billing. Online merchants till some time back, considered this fraud as a cost of doing business online as legal recourse to this issue was time consuming and a costly affair. However, some online merchants have now started taking the matter for legal settlement and won their cases.
Traditionally, online merchants have built in various checks to reduce such frauds, including address verification or physically calling and confirming the order. Some online merchants have also hired services of companies like RMS that attempt to detect the chances of online fraud before it occurs. Visa has also launched services like ‘Verified by Visa’, which reduce the chances of fraud. Some online merchants insist for a card to be a Visa verified card for the transaction to be completed.
A large number of merchants are reluctant to build in security checks as they believe that such checks can acts as a barrier and the customer may be deterred from completing the transaction.
Online jewellery merchants are the biggest targets of such fraud as jewellery is the most liquid asset that can be purchased. Pornography sites are the second biggest targets.
The reason why card issuers reverse online payments is because of the occurrence of a large amount of online fraud and the uncertainty in the mind of the customer on the issue of online payments. It is essentially a confidence building measure. However, fraudsters take advantage of this and make it a business.
It is time that banks and card issuers make payment reversal a more scrutinized process so as to protect the interest of the merchant as well.
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